Privacy Policy

Last updated: January 2025

At Purple Now Flights, we are committed to protecting your privacy and handling your personal information with the highest level of care and security. This Privacy Policy explains how we collect, use, share, and protect your information when you use our flight booking services.

1. Information We Collect

We collect information you provide directly to us when using our flight booking services:

Personal Information

  • Full name, email address, and phone number
  • Date of birth and gender (required for flight bookings)
  • Passport information and travel document details
  • Emergency contact information

Travel Information

  • Travel preferences and special requirements
  • Destination details and itinerary information
  • Frequent flyer program information
  • Meal preferences and accessibility needs

Payment Information

  • Credit card details and billing address (processed securely)
  • Payment history and transaction records
  • Refund and cancellation information

Communication Records

  • Phone call records for quality assurance and training purposes
  • Email correspondence and support interactions
  • Feedback and survey responses

2. How We Use Your Information

We use the collected information for the following legitimate business purposes:

  • Processing and confirming flight bookings and travel arrangements
  • Providing customer support and personalized travel assistance
  • Communicating about your bookings, changes, and travel updates
  • Processing payments securely and preventing fraudulent transactions
  • Improving our services and enhancing customer experience
  • Complying with legal and regulatory requirements
  • Maintaining accurate records for business and legal purposes

3. Information Sharing and Disclosure

We may share your information in the following specific circumstances:

Service Providers

  • Airlines and Travel Suppliers: To complete your bookings and travel arrangements
  • Payment Processors: To process payments securely through PCI-compliant systems
  • Technology Partners: For secure data storage and system maintenance

Legal Requirements

  • When required by law, legal process, or government request
  • To comply with aviation security and safety regulations
  • In response to valid subpoenas or court orders

Business Transfers

  • In connection with mergers, acquisitions, or asset sales (with appropriate safeguards)

Important: We do not sell, rent, or trade your personal information to third parties for marketing purposes.

4. Data Security Measures

We implement comprehensive security measures to protect your personal information:

  • Encryption: SSL/TLS encryption for all data transmission
  • Secure Storage: Protected servers and encrypted data storage systems
  • Access Controls: Strict employee access controls and regular training
  • Monitoring: Continuous security monitoring and threat detection
  • Compliance: PCI DSS compliance for payment processing
  • Regular Audits: Periodic security assessments and updates

5. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

  • Enhance your browsing experience and website functionality
  • Remember your preferences and settings
  • Analyze website traffic and usage patterns
  • Provide personalized content and improve our services

You can control cookie settings through your browser preferences. For detailed information about our cookie practices, please see our Cookie Policy.

6. Your Privacy Rights and Choices

You have the following rights regarding your personal information:

  • Access: Request a copy of your personal information we hold
  • Correction: Update or correct inaccurate or incomplete information
  • Deletion: Request deletion of your personal information (subject to legal requirements)
  • Portability: Request transfer of your information to another service provider
  • Restriction: Request limitation of processing in certain circumstances
  • Objection: Object to processing based on legitimate interests
  • Opt-out: Unsubscribe from marketing communications at any time

7. Communication Preferences

We may contact you through various channels:

  • Phone calls: For booking confirmations, changes, and customer support
  • Email: For booking confirmations, travel updates, and service communications
  • SMS: For time-sensitive travel alerts (with your explicit consent)
  • Mail: For important legal or regulatory communications when required

You can opt out of marketing communications but may still receive service-related messages necessary for your bookings and account management.

8. International Data Transfers

Your information may be transferred to and processed in countries outside your residence. We ensure appropriate safeguards are in place for international transfers, including:

  • Adequacy decisions by relevant data protection authorities
  • Standard contractual clauses approved by regulatory bodies
  • Binding corporate rules and privacy frameworks
  • Certification schemes and codes of conduct

9. Data Retention

We retain your personal information for as long as necessary to:

  • Provide our services and ongoing customer support
  • Comply with legal obligations and regulatory requirements
  • Resolve disputes and enforce our agreements
  • Meet aviation industry record-keeping standards

Booking records are typically retained for 7 years after travel completion, in accordance with industry standards and legal requirements.

10. Children's Privacy

Our services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware of such collection, we will delete the information promptly and take appropriate measures to prevent future collection.

11. Third-Party Links and Services

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information to third parties.

12. State-Specific Privacy Rights

California Residents (CCPA/CPRA)

California residents have additional rights under the California Consumer Privacy Act:

  • Right to know what personal information is collected and how it's used
  • Right to delete personal information (subject to exceptions)
  • Right to opt-out of sale of personal information
  • Right to non-discrimination for exercising privacy rights
  • Right to correct inaccurate personal information

European Residents (GDPR)

European residents have rights under the General Data Protection Regulation:

  • Right of access to personal data and processing information
  • Right to rectification of inaccurate or incomplete data
  • Right to erasure (right to be forgotten) in certain circumstances
  • Right to restrict processing under specific conditions
  • Right to data portability for automated processing
  • Right to object to processing based on legitimate interests

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. We will post changes on this page with an updated effective date. For material changes that significantly affect your privacy rights, we will provide additional notice through email or prominent website notification.

14. Contact Us About Privacy

For questions about this Privacy Policy, to exercise your privacy rights, or to report privacy concerns, please contact us:

Our Privacy Commitment: We are dedicated to protecting your privacy and handling your personal information with the highest standards of care, security, and transparency. Your trust is essential to our business, and we work continuously to earn and maintain it.